In our 15 years of history, we have successfully solved some non-trivial problems such as ensuring the probe’s 100% capture capability, accurate mobile ID mapping, tracking using minimal network resources.
Our excellent track record of implementation attests JSpectrum is not only a competent technology provider, but we also provide one of the best-rated ongoing support services to our customers.
We are continually searching for potential revenues streams for network operators based on the monetization of signaling data.
We are proud to showcase below our commercial success and achievements.
Our customer in Singapore is Asia's leading communications technology group, operating in one of the fastest-growing and most dynamic regions. The MNO has a presence in 21 countries and serves more than 700 million mobile customers.
As a regional leader, our customer embarked on its digital transformation as early as 2008. Today, they are strengthening growth drivers such as cyber security, digital marketing, and data analytics that leverage existing assets and strengths in connectivity. JSpectrum is privileged to be their partner.
In 2009, JSpectrum won an international tender to supply a nationwide passive LBS system. The system was required to monitor the RAN-Core interfaces for 2G and 3G passively and to the northbound, an enhanced OMA MLP 3.2 Server to connect to the customer's existing Network-as-a-service (NaaS) platform for campaign provisioning.
We delivered our NetWhere ST with functionality that went beyond our customers' expectations. After several months of intensive testing, the system went live within seven months after the contract award. It immediately began to generate good revenue. The payback period for the investment was estimated to be about 1.4 years.
In 2012, our customer awarded JSpectrum a contract for a "Digital Parenting" application built on the NetWhere platform. The smartphone app supported hybrid positioning - whenever it is appropriate, it will use location services of the smartphone OS. JSpectrum delivered both the middleware, API, and the smartphone SDK. Notably, our API supports trackees' permission-granting and temporary disablement features.
In 2013, JSpectrum supported the MNO in its spin-off of a data analytics team. Since then, the new business unit has been making positive momentum in transport, tourism, retail, and commercial property. Data and mobility analytics are playing an increasingly integral role in evolving these industries.
In 2015, the Singapore government initiated the SGSecure movement to get people to stay safe in the face of terror threats and provide training on preventing and responding to attacks.
With our partner NCS, JSpectrum delivered NetWhere EAS for the SGSecure project. Our platform offers advanced functionality such as real-time area-based people counting and live drills.
We were very proud to have the NetSec EAS launched by Prime Minister Lee Hsien Loong on 24 September 2016.
For 5G, the MNO will focus on integrating 5G with AI, cloud, and data to deliver next-generation services that will fundamentally change the way companies work and consumers interact with the internet and smart objects. JSpectrum will work devotedly with this important visionary customer.
Our MNO customer in Australia connects more than 10 million customers in the country.
JSpectrum is very proud to have delivered to this MNO in 2014 a full suite of passive LBS on the cloud with real-time mobility analytics software to cover a whole continent.
In the following year, the MNO awarded JSpectrum a contract for an active LBS. The objective is to support the new PushMoli as required by the government: The location of an emergency caller must be shown to the PSAP answering agent immediately after the emergency call is received.
After the successful implementation for 3G, we received a follow-on order for the active LBS to support LTE and VOLTE.
With the data from NetWhere passive LBS, the MNO's established a data company selling analytics products and services. Since then, the spin-off is now gaining ground in the government sectors. They have partnered with the South Australian government and the Massachusetts Institute of Technology to set up a Living Lab to provide social behavior insights to help the government attract more visitors and enhance their experience.
They are supporting the plan of the government of South Australia to grow the tourism economy to A$12.8 billion by 2030. They also worked with Tourism Research Australia to conduct predictive analysis to forecast the impact of recent bushfires on local and international tourism.
On the innovation front, our customer has also partnered with stadiums to deliver a game-changing experience. Central to the partnership is the importance of a fan-first experience, leading stadium technology and innovation. Sports and entertainment fans would not only get the thrill of watching live sport and concerts at the stadiums, but they will also enjoy the benefits of 5G, including faster downloading and a more reliable video and app streaming experience. Fans will also have access to the smartphone app specifically designed to be a go-to for planning their journey to the stadium, way-finding, booking tickets, and discovering unique offers and promotions.
Our customer initiatives have inspired us as a product vendor to be more innovative and user-centric. We are excited to be their partners in innovation in the era of 5G.
Hong Kong is where it all began. Shortly after the founding of JSpectrum in 2001 and thanks to the generous support of CSL (now HKT), the largest MNO in Hong Kong, we embarked on the development of positioning algorithms using neural network supervised training on 2G Network Measurement Reports (NMR). The Location Server first queried the SIM ToolKit on the target UE for the NMRs. Returned measurements were then processed. The location accuracy was remarkably better than Cell ID.
In overcoming the limitation of STK, we proceeded to develop a low-cost network probe capable of passively extracting NMR in real-time from the Abis interface. We presented our product at an international Mobile Location Service Conference held in Hong Kong in 2004.
For a long time, the market driver for LBS was location-based targeting advertising. Most MNOs deemed accuracy at cell ID level adequate for the LBA purpose in most CBD areas. As such, MNOs did not adopt the NMR-based positioning. But measurement-based algorithms are very much alive in the 3GPP specifications. We are ready to implement them for 5G.
We were privileged to pilot our first NetWhere for HKT in 2014 and then during an ITU Telecom World event hosted by Hong Kong. The pilot sent on-site SMS to visitors to the show.
We also conducted a series of large-scale pilots for Smartone. The exercises culminated in a three-year revenue-sharing agreement in 2019. During the contract period, both parties enjoyed a good stream of revenue growth.
Our largest implementation of a Location-Based Advertising system is in Thailand. Our customer is Thailand’s largest MNO serving over 40 million customers.
JSpectrum completed the delivery to this customer in 2016.
The deliverables included
NetAd Location Advertising Platform with full-features GUI-centric Campaign Manager with geofence creations and message composition,
Delivery schedule, sessions control, message quota and users accounts, credit control, workflow, and many more business functions.
NetWhere SpaceTime with real-time geofence trigger
Composite conditional triggers based on customer preferences from CRM
Composite conditional triggers based on historical location
Area-based Emergency alerts with priority override.
Location and mobility data collections for targeting analytics
The service was as officially launched in April 2017 and branded mTargeting.
Since the launch, the MNO has acquired many large business accounts, including international brand names, tradeshow organizers, large venues, nationwide cinema complex chains, world-class shopping malls, car manufacturers, and supermarkets.
NetWhere and NetAd together open new revenue opportunities which go beyond the use of basic geolocation. For example, the provision of only historical and lapsed time data – that has been possible until today. Real-time geolocation fundamentally alters the possibilities: it enables mobile operators, their partners, and other ecosystem players to identify and leverage unpredictable variations in subscribers’ behavior that have a high potential value and to introduce dynamic services that leverage this