- Boosts revenue generation with measurable ROI
- User-friendly access and control
- Streamlines campaigns/sessions creation
- Impactful multiple language messaging
- Effective campaign prioritisation
- Bluetooth LE beacon management
What is NetAdCentre™?
NetAdCentre™ is a mobile advertising and marketing campaign management application that delivers location-aware, targeted mobile or advertising initiatives. Combining location, time and context events triggers generated by NetWhere™, NetAdCentre’s™ web-based client applications provide a powerful and easy-to-use dashboard-style user interface. The impressive end result is significantly simpler daily management of operations by either corporate users or advertisers. Powered by NetWhere™, NetAdCentre’s™ back end further leverages NetWhere’s™ many features and functionalities.
Designed to enhance productivity and profitability, NetAdCentre™ boosts mobile marketing campaigns’ effectiveness with added location-intelligence. A genuinely one-of-a-kind location-integrated campaign management tool, NetAdCentre™ helps network operators enhance their ROI with a powerful revenue-generator which can be deployed either for internal usage or used externally as a value-added service.
User-friendly access and control
NetAdCentre™ simplifies system administrators’ lives by enabling the creation and management of two tiers of internal and/or external users. Each customer’s account can also be set up to enable easier management of a group of advertisers. Ultimately, campaign and session creation and approval control can also be defined based on type of users for both corporate and advertiser accounts.
Streamlines campaigns/sessions planning
As every successful advertiser knows, campaigns spread across multiple phases tend to produce better results. With NetAdCentre™, advertisers can set up individual campaign phases as sessions based on different offers, timeframes, locations/zones and event quotas (e.g. the number of coupons issued). By selecting different criteria such as daily, hour or overall quotas, advertisers can then decide whether sessions should stop or continue.
NetAdCentre™ also enables users to create corporate- or campaign-based opt-in and opt-out interactive messages and create campaign flows to interact with mobile subscribers’ during promotional activities and dynamically manage opt-in and opt-out requests.
Easy campaign location and zone setup
NetAdCentre™ also allows advertisers to define very specific circular or polygon-shaped target zones for individual sessions or overall campaigns via Google Maps, and assign each defined zone with a meaningful name rather than just simple x and y coordinates. By combining the harvested data with other selection criteria and subscriber profiling (e.g. CRM data), advertisers can ensure campaign messages are only triggered when all necessary conditions are met. In addition to giving mobile operators the confidence and peace of mind of not annoying their subscribers with too many campaign messages. This application also benefits advertisers by maximising their campaigns’ ROI within very targeted groups of subscribers.
Impactful multiple language messaging
Enabling messages to be transmitted in multiple languages such as Japanese in line with subscriber numbers, NetAdCentre™ making roamers from overseas feel more at ease by customising messages in their native language.
Effective campaign prioritisation
When more than one campaign fitting targeted subscribers’ profiles is scheduled to run, NetAdCentre™ will prioritise everything to reflect the importance of each campaign message. In doing so, the application will minimise the risk of consumers getting too many similar messages in a short timeframe. Campaigns with higher priority settings will obviously stand a much better chance of reaching subscriber than lower priority ones. As a result, mobile operators can price their campaign messages based on tier pricing structures.
Bluetooth LE beacon management
NetAdCentre™ supports Bluetooth Low Energy (LE) beacon management and campaigns. When working in tandem with the mobile network’s nearest cell-based location trigger and in-store Bluetooth LE beacons, NetAdCentre™ lets mobile operators offer retailers powerful end-to-end location-based solutions. Participating shops can then easily deploy Bluetooth LE beacons in their stores and leverage NetAdCentre™ web access without having to make expensive investments in computer software or hardware.
Start putting NetAdCentre™ powerful revenue generating capabilities to work.